Heat Seeking Missile for Pain | CEO Email | Outlier's Path

"A heat seeking missile for pain cuts through all of this bullshit with nearly unmatched vigor."

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"Over the last ~8 years of running Athelas, and now Commure, there’s a specific type of person I’ve found who rapidly rises within the ranks of a business. These are folks who have gone from ICs -> C-suite level in a matter of 2-3 years, or folks who have risen to VPs / SVP tier right out of school."

"The term we’ve come up with for this type of person is a “heat seeking missile for pain”. This person actively seeks out the hairiest, gnarliest problems that customers have, or exist generally in the business (ie. GTM efficiency), and then surgically works to eliminate said problem. They have almost an addiction to seeking out the sources of pain, and blowing them up..."