The Life Story of Akio Morita: Founder of Sony | Founders Podcast

> "*Morita didn't say we're going to make Sony known for quality. He said we're going to make **Japan** known for quality. He chose a **mission** for Sony that was bigger than Sony.*" - **Jeff Bezos** (Context: Letter describing Sony's influence on Amazon) [[00:02:34](https://youtu.be/ynlY9rIb7O8?t=154)] > "*That is **brilliance** that takes balls to say, 'I'm going to bring out a product that doesn't do what…