Nothing’s Carl Pei on Building a $1B Smartphone Company and Why He Thinks About Death Every Week | The Generalist

**Executive Summary** > Building a successful hardware challenger in a mature market requires a radical focus on **design-led differentiation** and **emotional brand connection**. **Carl Pei** argues that in a world of homogeneous technology, the goal of **Nothing** is to make tech "fun" again to inspire human creativity and problem-solving. By combining **European design sensibilities** with **Chinese supply chain…